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The Influence of Digital Payment Systems on Financial Performance: A Study of Maheshwari Sales and Services

Vaishali Sawaria (assistant professor)

Ms. Shweta Patel

AMITY UNIVERSITY RAIPUR CHHATTISGARH

ABSTRACT

In today's company environment, digital payment solutions are critical to improving customer experience and optimizing financial operations. This study uses a mixed-methods approach, combining quantitative and qualitative data to provide a thorough analysis. To assess customer and employee satisfaction and operational changes, Maheshwari Sales and Services conducts surveys and interviews. Financial information is reviewed to determine the influence on cash flow management.

Preliminary data indicate that the use of digital payment systems has enhanced customer satisfaction due to the convenience and speed of transactions. Furthermore, these technologies have helped to improve cash flow management by eliminating the time lag between sales and fund availability. Additionally, operational efficiency has improved, with significant savings in transaction processing times and administrative overheads.

The analysis reveals that Maheshwari Sales and Services' financial and operational success is heavily reliant on digital payment methods. The findings of this study can be used to influence strategic decisions about the organization's future integration and optimization of digital payment technologies.

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