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A STUDY ON FACTORS INFLUENCING JOB SEEKERS PREFERENCE FOR E-RECRUITMENT PLATFORMS WITH REFERENCE TO MCDERMOTT INTERNATIONAL LIMITED

Ms. Swetha V.P Assistant Professor Department of Master of Business Administration Panimalar Engineering college.

Mr. Sanjay. K, Student, Department of Master of Business Administration Panimalar Engineering college

ABSTRACT

This study investigates the impact of e-recruitment platforms on recruitment effectiveness from the perspective of job seekers, with a focus on McDermott International LTD. The primary objective is to identify the factors influencing job seekers' preference for using e- recruitment platforms, while secondary objectives include analysing ease of use, evaluating the range of job opportunities, assessing trustworthiness and safety, and examining the relevance and quality of job listings. Through a comprehensive exploration of these factors, the study provides valuable insights into the evolving dynamics of online recruitment. The findings shed light on the significant role played by e-recruitment platforms in modern-day job searching and underscore the importance of continuous improvement in user experience, transparency, and the provision of relevant and high-quality job listings to meet the needs of job seekers in today's competitive job market landscape. The study was conducted with a sample size of 190 respondents, selected based on the pilot study method of sampling for unknown sampling. Statistical analyses, including Mann-Whitney test, Kruskal-Wallis test, and correlations, were employed to analyse the data and draw meaningful conclusions.