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Using Social Media as a Recruitment Tool: Strategies and Best Practices

Akash Ranjan*

*Independent Researcher, Masters’ Student at Maharaja Suhel Dev State University of Azamgarh, Uttar Pradesh (India)

Jaya P Tiwari**
**Independent Researcher & Sr. Associate (HR) at Paytm

Dr. Priyanka Rai***

***Assistant Professor, Dept. of Management Studies, Madan Mohan Malaviya University of Technology, Gorakhpur, Uttar Pradesh (India)

ABSTRACT

In today’s digital age, social media has emerged as a powerful tool for recruitment, revolutionizing traditional hiring methods. This study explores the effectiveness of social media platforms such as LinkedIn, Facebook, Twitter, and Instagram in attracting, engaging, and recruiting top talent across industries. By examining various strategies employed by organizations, this research identifies best practices for leveraging these platforms to enhance recruitment outcomes. Key strategies include employer branding, targeted advertising, passive candidate engagement, and community building. Additionally, the study highlights the benefits of using social media for recruitment, such as cost-effectiveness, a broader talent pool, and real-time communication, while also addressing challenges like candidate authenticity and information overload. This research provides actionable insights for HR professionals and recruiters seeking to optimize their social media recruitment strategies to improve hiring efficiency and attract the best talent.