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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE BUSINESS TRANSFORMATION OF FEMALE ENTREPRENEURS

 

 

 

Authors: 

*Dr.S.SARANYA –Post Doctoral Fellow (ICSSR), Alagappa Institute of Management,

Alagappa University, Karaikudi- 630003, Tamil Nadu, India.

**Dr.K.CHANDRASEKAR - Associate Professor cum Placement Officer,

Alagappa Institute of Management, Alagappa University, Karaikudi-630003, Tamil Nadu, India.

 

ABSTRACT

Innovations and breakthroughs happen in the blink of an eye in today's technology era, making this the most exciting period in human history. Industrial robots, self-driving automobiles, fitness watches, and online tutorials are examples of Artificial Intelligence (AI) technology advancements. Artificial intelligence (AI) has become a significant aspect of our daily life, with implications for mankind, society, and business. The previous several years have been phenomenal for artificial intelligence, and nearly every company is now altering its strategy and business models to incorporate AI into all commercial activities. Artificial intelligence (AI) is a rapidly growing and popular industry topic. Artificial intelligence is already being used in a wide range of fields, including business and daily life. Artificial intelligence in business could lead to a shift towards more efficient, cost-effective, and precise marketing techniques. By incorporating AI into marketing practises, an entrepreneur can gain a significant competitive advantage over other online businesses. Aside from marketing, it may also be used to renovate businesses with fresh ideas. It also handles complex issues, resulting in enormous corporate growth.

As a result, in this study, we will investigate the expansion of the business sector and entrepreneurs through the application of AI topology and its function in many fields of business. However, because businesses are currently uninformed of the implications of AI adoption, its impact must be managed. The goal of this essay is to look into the impact of artificial intelligence on female entrepreneurs' business transformation. Artificial intelligence, which is already widely accepted, provides a wide range of options and has the potential to transform the workplace. AI will assist companies in planning for the challenges that will come as a result of the rapid improvements in technology in human life and industry. AI has been proved to have a favourable impact on all corporate operations by increasing sustainability and market leadership.

Key Words: Artificial Intelligence, Female Entrepreneurs, Business Transformation

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