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Assessing the Role of Press Coverage in Achieving the Goals of the Clean India Mission

Punam Rajendra Chindage,

Research Scholar, Sunrise University, Alwar, Rajasthan.

Chindage.poonam@gmail.com

Dr. Baljeet Singh

Assistant Professor, Sunrise University, Alwar, Rajasthan

Abstract:

The Clean India Mission (Swachh Bharat Abhiyan), launched in 2014, aims to promote cleanliness, hygiene, and sanitation across the nation. One of the critical components in achieving the mission's goals is effective communication and widespread public awareness. This study assesses the role of press coverage in influencing the success and impact of the Clean India Mission. Through a detailed analysis of media reports, articles, and news coverage, this research explores how the press has shaped public perception, encouraged community participation, and held stakeholders accountable for their role in the mission. The study further examines the challenges faced in media representation, such as misinformation or inadequate coverage, and how these have impacted the mission’s objectives. By identifying the strengths and weaknesses in press involvement, this research offers recommendations for more targeted and impactful media engagement to ensure that the Clean India Mission’s goals of sanitation and cleanliness are fully realized. The findings underscore the significant influence the press can have in supporting national policies and fostering a culture of cleanliness and environmental consciousness among citizens.

Key Words:

Clean India Mission (Swachh Bharat Abhiyan), Press Coverage, Public Awareness, Media Impact, Government Campaign Sanitation, Public Health, Behavioral Change Social Responsibility Environmental Sustainability News Coverage, Media Outreach, National Awareness, Community Participation, Social Media Influence, Public Engagement.