International Scientific Journal of Engineering and Management

International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
The journal follows the UGC Guidelines and is evaluated for inclusion in the Web of Science
ISSN: 2583-6129

Impact Factor: 7.839

ISJEM Journal > FROM PASSION TO PROFIT: A STUDY ON EFFECTIVE MARKETING STRATEGIES ADOPTED BY HOMEPRENEURS

FROM PASSION TO PROFIT: A STUDY ON EFFECTIVE MARKETING STRATEGIES ADOPTED BY HOMEPRENEURS

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FROM PASSION TO PROFIT: A STUDY ON EFFECTIVE MARKETING STRATEGIES ADOPTED BY HOMEPRENEURS

 

Authors:

G. Sowmiya, Dr. S. JEYALAKSHMI

ABSTRACT: Homepreneurs are people who operate businesses from their homes, typically establishing their business with aspirations of financial independence, achieving a work-life balance, and pursuing their passions. The study attempts to understand the marketing strategies that are utilized by these homepreneurs, discover the challenges that they face, and get insight into the factors that make these homepreneurs choose to use a particular marketing strategy. The study will also identify which strategies help them better grow their businesses.

Keywords: Homepreneurs, effective marketing strategies, marketing challenges.


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