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CONSUMER PERSPECTIVES ON STREAMING PLATFORMS: INSIGHTS INTO DIGITAL ENTERTAINMENT SERVICES

Authors:

Dr. SUMATHI S¹, MS.KEERTHANA S²

¹Assistant Professor, Department of Commerce, PSG College of Arts & Science, Coimbatore-14.

Email ID: sumathipsgcas@gmail.com,

²Student of II M. Com (CS), Department of Corporate Secretaryship, PSG College of Arts & Science,

Coimbatore-14.

Email ID:keerthumaha03@gmail.com

ABSTRACT                                                                                   

This study explores consumer perspectives on digital streaming platforms, focusing on factors influencing platform choice, subscription awareness, satisfaction levels, and perceptions of freemium and premium models. Data was collected through Google Forms and analyzed using percentage analysis, Chi-square tests, and ANOVA. Findings highlight that content variety, pricing, and user experience significantly shape consumer behavior. The study provides insights useful for streaming platforms aiming to improve customer engagement and refine subscription strategies.