A STUDY ON CHALLENGES AND OPPORTUNITIES FOR WEDDIND EVENT MANAGEMENT SPECIAL REFERENCE IN COIMBATORE CITY
- Version
- Download 23
- File Size 342.97 KB
- File Count 1
- Create Date 10 April 2025
- Last Updated 10 April 2025
A STUDY ON CHALLENGES AND OPPORTUNITIES FOR WEDDIND EVENT MANAGEMENT SPECIAL REFERENCE IN COIMBATORE CITY
Authors:
Dr. SUMATHI S1, Mr.MITHUN KUMAR T 2
¹Assistant Professor, Department of Commerce, PSG College of Arts & Science, Coimbatore-14.
Email ID: sumathipsgcas@gmail.com,
²Student of II M. Com (CS), Department of Corporate Secretaryship, PSG College of Arts & Science,
Coimbatore-14.
Email ID: mithun12093@gmail.com
ABSTRACT: This study investigates the dynamic landscape of wedding event management in Coimbatore, a city emerging as a key destination for organized and themed weddings. With the increasing demand for professional event planning driven by rising incomes, evolving lifestyles, and diverse cultural practices, the wedding industry in Coimbatore is undergoing significant transformation. The research focuses on analyzing the impact of socio-economic factors on event management and identifying the major challenges and opportunities faced by wedding planners. Primary data was collected through structured questionnaires and interviews with event planners, clients, and vendors, while secondary data was sourced from industry reports and relevant literature. Data analysis tools such as simple percentage analysis and ranking methods were used to interpret the findings. The study highlights key issues such as budget constraints, vendor coordination, and high client expectations, while also uncovering emerging trends like destination weddings and niche market opportunities. The insights gained aim to contribute to a better understanding of the current wedding planning environment in Coimbatore and support the development of effective strategies for industry growth.
Keywords: Socio economic factor, Life style, Budget, Event Management, Industry’s growth.
Download