A Basic Study of UPI App Users and Their Satisfaction
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A Basic Study of UPI App Users and Their Satisfaction
By
TANVEER SINGH CHHABRA
Student at Amity Buisness School
AMITY UNIVERSITY CHHATTISGARH
Abstract: Unified Payments Interface (UPI) has revolutionized digital transactions in India by enabling fast, secure, and interoperable payments. This study aims to explore user demographics, usage patterns, and satisfaction levels associated with UPI applications. A survey-based methodology was adopted to gather primary data from 150 respondents. Results indicate high satisfaction levels driven by ease of use, transaction speed, and 24/7 availability. However, concerns remain regarding security and occasional transaction failures. The study concludes with recommendations for improving user experience and strengthening digital payment adoption.
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