“A COMPARATIVE FINANCIAL PERFORMANCE ANALYSIS OF HUL ITC LTD USING RATIO ANALYSIS FOR THE PERIOD 2022-2025”

Authors:

* Akshita Kshatriya, ** Dr.Shilpa Pandey

*Student BBA, Amity University Chhattisgarh,

Email ID- akshitakshatriya@gmail.com

**Assistant Professor, Amity University Chhattisgarh,

Email ID- spandey1@rpr.amity.edu

ABSTRACT
This study presents a comparative financial performance analysis of Hindustan Unilever Limited (HUL) and ITC Limited over a specified period using ratio analysis as a primary analytical tool. The objective of the research is to evaluate and compare the financial health, profitability, liquidity, efficiency, and solvency positions of both companies. Ratio analysis, including key indicators such as current ratio, quick ratio, debt-equity ratio, return on equity (ROE), return on capital employed (ROCE), and net profit margin, has been applied to assess operational effectiveness and financial stability.

The study relies on secondary data collected from annual reports and financial statements of the companies for the selected period. Comparative analysis reveals variations in financial strategies, cost management, and revenue generation capabilities between HUL and ITC Ltd. While HUL demonstrates strong profitability and efficient asset utilization, ITC shows diversified business performance with stable returns and a balanced capital structure. The findings highlight the strengths and weaknesses of each company, providing insights for investors, stakeholders, and financial analysts.

Overall, the study concludes that both companies maintain sound financial positions, though their performance differs based on business models and strategic approaches. Ratio analysis proves to be an effective method for evaluating and comparing corporate financial performance.

KEYWORDS
Financial Performance, Ratio Analysis, Profitability, Liquidity, Solvency, HUL, ITC Ltd, Comparative Analysis.