A Comparative Study of Technical vs. Fundamental Analysis in Stock Investment Decisions
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A Comparative Study of Technical vs. Fundamental Analysis in Stock Investment Decisions
Authors:
Janpreet Singh, Dr. Pratiksha Mishra
Janpreet Singh, BBA Final Year Student, Amity Business School, Amity University Raipur, India
Dr. Pratiksha Mishra, Assistant Professor, Amity Business School, Amity University Raipur, India
Abstract: This research paper investigates the comparative effectiveness of technical and fundamental analysis as decision-making tools for stock market investments. Technical analysis relies on price patterns and market indicators, while fundamental analysis evaluates intrinsic value based on financial and economic data. Using a mixed-methods approach, this study incorporates both quantitative data from five NSE-listed companies over a five-year period (2019–2024) and primary data gathered through surveys of 50 retail investors and interviews with five financial analysts. The findings highlight the emerging dominance of hybrid strategies that combine both technical and fundamental tools. While fundamental analysis is more suitable for long-term value investments, technical analysis is preferred for short-term trading. The research concludes that integrating both methods provides a more robust framework for informed investment decisions. Recommendations include enhancing financial education, developing integrated analysis platforms, and encouraging a segmented approach to investor support.
Keywords: Technical Analysis, Fundamental Analysis, Hybrid Strategies, Stock Market, NSE, Investment Behavior
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