International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

A Comprehensive Examination of Search Engine Optimization (SEO) Audit and Optimization Strategies

  • Version
  • Download 81
  • File Size 1,017.27 KB
  • File Count 1
  • Create Date 19 May 2024
  • Last Updated 19 May 2024

A Comprehensive Examination of Search Engine Optimization (SEO) Audit and Optimization Strategies

 Rachita

8839731619

rachitakota309@gmail.com

M.B.A 4rth Semester

Amity University Chhattisgarh

Dr. Shilpa Pandey

7470932323

Spandey1@rpr.amity.edu

Assistant Professor

Amity University Chhattisgarh

 

Abstract

Success online continues to depend on getting and keeping a high ranking on search engine results pages (SERPs), even in the always changing world of digital marketing. In order to offer a comprehensive grasp of the importance, methods, and optimal practices of Search Engine Optimization (SEO), this research paper explores the vital practice of SEO auditing and optimization. This study examines the many facets of SEO audits using a comprehensive literature review and empirical analysis. It covers technical, content, and off-page optimization components. It also carefully examines how the main search engines' constantly changing algorithms affect SEO tactics. This study assesses the efficacy of several audit techniques and frameworks, gaining knowledge from industry professionals and case studies and providing practical recommendations for companies looking to improve their online presence. This research adds to the body of knowledge on SEO audit and optimization by combining theoretical frameworks with real-world applications. It provides invaluable insights for marketers, business owners, and digital strategists navigating the complexities of online visibility in the modern digital ecosystem.

Keywords - SEO Audit, SERP, SEO Optimization.


Download

Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics.research...
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More