“A Conceptual Study on Increasing Reliance on gig Employees and their Influence the Financial Stability and Cost Predictability of Quick Commerce in Bangalore”

 Authors:

Shashwat Tripathi¹, Raj Kumar Garg², Dr. Veena Ishwarappa Bhavikatti³

^1,2Dayananda Sagar Business School, Bangalore

³Associate Professor, Dayananda Sagar Business School, Bangalore

Abstract:

This study is mainly about how quick commerce companies are depending more and more on gig workers, especially in a place like Bangalore where this model is very common now. Earlier companies used to have proper employees and fixed systems, but now things are changing because customers want everything fast. Even small items people expect delivery in minutes. Because of this, companies started using gig workers as they are more flexible and can work anytime. It helps companies reduce fixed cost also. But at the same time, this creates some problems also. Since gig workers are paid on the basis of task or demand, the cost is not fixed and keeps fluctuating. So it becomes difficult for companies to manage their finances properly and plan ahead.

This paper is conceptual and based on secondary data only. Information is taken from different research papers, articles and reports related to gig economy and quick commerce. It mainly tries to understand how this gig model affects cost predictability and financial stability. Also one more thing is studied that how algorithm systems are used by companies to manage workers, but still they are not able to fully control cost changes. The focus is mainly on Bangalore because this system is more active there.

From the study it is seen that gig workers help companies in reducing fixed expenses and also give flexibility in operations. But the problem is that costs are not stable at all. Demand keeps fluctuating, same with worker availability, so expenses also follows the same pattern. Due to which, it becomes difficult for companies to plan their budget properly.

So overall, it can be said that gig model is useful for growth and fast service, but it also brings financial uncertainty. Companies need to manage this properly and create some balance, otherwise in long run it can become a problem.

Keywords: Gig Workforce, Quick Commerce, Financial Stability, Cost Predictability, Bangalore Market