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A STUDY OF FACTORS INFLUENCING ENTREPRENEURIAL INTENTION AMONG STUDENTS

Authors:

Priyadarrshini K G, Ms.Sri Keerthana J

ABSTRACT: This study explores the factors influencing entrepreneurial intention among students, aiming to understand the key determinants that drive their interest in starting a business. Drawing on the Theory of Planned Behavior (TPB), the research investigates the role of personal attitude, subjective norms, and perceived behavioral control, along with other variables such as entrepreneurial education, risk-taking propensity, and self-efficacy. Data was collected through a structured questionnaire administered to a sample of university students across various disciplines. The findings reveal that entrepreneurial education and self-efficacy significantly enhance entrepreneurial intention, while subjective norms have a moderate impact. These insights contribute to the development of more effective entrepreneurship education programs and policies that foster entrepreneurial mindsets among youth. The study highlights the importance of creating supportive ecosystems that nurture innovation and business creation among students.

KEYWORDS: Entrepreneurial intention, business, self-efficacy, students, innovation.