A STUDY ON AI DRIVEN SEO TOOLS AND THEIR IMPACT ON DIGITAL MARKETING EFFICIENCY
A STUDY ON AI DRIVEN SEO TOOLS AND THEIR IMPACT ON DIGITAL MARKETING EFFICIENCY
Authors:
Dr. Shalini P1, Mounish A E2
1DR. P. Shalini, Assistant Professor, Master of Business Administration & Panimalar Engineering College, Chennai -600123
2Mounish A E, Student, Master of Business Administration & Panimalar Engineering College, Chennai -600123
Abstract - This study examines the role of artificial intelligence (AI)-driven search engine optimization (SEO) tools in enhancing efficiency within digital marketing practices. With the rapid advancement of AI technologies, organizations are increasingly adopting these tools to improve their online visibility and marketing performance. The research focuses on key SEO activities, including keyword research, content optimization, technical SEO audits, backlink analysis, competitor analysis, and performance tracking, all of which are enhanced through AI applications. It evaluates how automation, machine learning, and data-driven insights contribute to faster decision-making, improved accuracy, and reduced manual effort. The study also analyzes outcomes such as time savings, improved search engine rankings, increased website traffic, and higher lead generation rates. Based on primary and secondary data, the findings indicate that AI-driven SEO tools significantly improve workflow efficiency and campaign performance, while also highlighting challenges such as data privacy concerns and the need for skilled professionals.
Key Words: Artificial Intelligence (AI), Search Engine Optimization (SEO), Digital Marketing, Automation, Machine Learning, Data-Driven Insights, Website Traffic, Search Engine Ranking, Lead Generation, Marketing Efficiency