A Study on Awareness and Adoption of Green Energy Subsidy Among Rural Regions

Dr. S. Archana1, Afridhi P2, Akshaya Tarshini K S 3, Antrew Nitin A4, Anush Kumar R5
1Associate Professor, Department of Corporate Secretaryship, PSG College of Arts & Science, Coimbatore641014
2III B.Com (CS), Department of Corporate Secretaryship, PSG College of Arts & Science, Coimbatore641014
3III B.Com (CS), Department of Corporate Secretaryship, PSG College of Arts & Science, Coimbatore641014
4III B.Com (CS), Department of Corporate Secretaryship, PSG College of Arts & Science, Coimbatore641014
5III B.Com (CS), Department of Corporate Secretaryship, PSG College of Arts & Science, Coimbatore641014

ABSTRACT:This study examines the awareness and adoption of green energy subsidies among rural households, with a focus on their role in promoting sustainable rural development. Although renewable energy technologies such as solar, wind, and biogas offer reliable and eco-friendly alternatives to traditional energy sources, their adoption in rural areas remains uneven. Government initiatives and subsidy schemes have been introduced to reduce the financial burden of installing such technologies, yet many households are either unaware of these benefits or face barriers in accessing them. The study explores the level of awareness regarding subsidy programmes, the extent of adoption, and the key factors influencing household decisions, including financial capacity, perceived reliability, social influence, and access to information. By identifying gaps in awareness and challenges in implementation, the study aims to provide insights for policymakers to improve the effectiveness of subsidy schemes and encourage wider adoption of green energy solutions in rural areas.
KEYWORDS Green energy subsidies, renewable energy adoption, rural households, sustainable rural development, awareness of subsidy schemes, financial barriers, and energy accessibility.