A STUDY ON AWARENESS AND CHALLENGES OF GOVERNMENT SCHEMES AMONG SMALL BUSINESS WOMEN ENTREPRENEURS IN COIMBATORE CITY
- Version
- Download 22
- File Size 355.82 KB
- File Count 1
- Create Date 7 April 2025
- Last Updated 7 April 2025
A STUDY ON AWARENESS AND CHALLENGES OF GOVERNMENT SCHEMES AMONG SMALL BUSINESS WOMEN ENTREPRENEURS IN COIMBATORE CITY
Authors:
JASMINE M,
II M.COM (CS),
Department of Corporate Secretaryship,
PSG College of Arts and Science, Coimbatore-641014.
Under the guidance of
Dr. S. JEYALAKSHMI,
Associate professor,
Department of Corporate Secretaryship,
PSG College of Arts and Science, Coimbatore-641014
ABSTRACT: This study explores the level of awareness and challenges faced by small business women entrepreneurs in Coimbatore regarding government support schemes. Women-led businesses are growing in various sectors, contributing significantly to local economies. Despite the availability of multiple Central and State Government schemes aimed at empowering women entrepreneurs such as MUDRA, Stand-Up India, Udyogini, and Mahalir Loan Scheme many women remain unaware of these programs or struggle to access them due to procedural and informational barriers. The research focuses on identifying the awareness levels, key challenges, and the effectiveness of these schemes. A structured questionnaire was used to collect primary data from selected women entrepreneurs in Coimbatore. The findings highlight a gap between the availability of government support and its reach among the target group. The study also provides suggestions to improve awareness, accessibility, and implementation of such schemes to better support women entrepreneurs.
KEYWORDS: Entrepreneurs, Government Schemes, Small Business, Awareness, Challenges
Download