A Study on Challenges of Women Entrepreneurship in Mysuru City

Mr. SHASHIDHAR S

Assistant Professor- Department of Commerce and Management

Vidyavardhaka First Grade College, Mysuru.

Email: Shashidhar.s07@gmail.com

ABSTRACT

Entrepreneurship is the core of economic development and entrepreneur is a key factor of entrepreneurship. In present times, women are an emerging economic force. Social and economic development of women is necessary for development of any country. Though women want to start own business they still face many hurdles to be more successful in our Indian environment in a way in which it should be. Due to changing environment, now men are easily accepting the women entrepreneurial opportunities. Hence, in this arena topic has found its importance and the main purpose of study is to find out various challenges faced by women entrepreneurs. The sample of 30 women entrepreneurs were chosen from Mysuru city and the data was collected through well-structured questionnaire. The Data has been analyzed by using statistical tools namely Excel and SPSS. The study revealed Personal skills development is one of the biggest challenges which need to be addressed.

 Keywords: Challenges, Motives, Personal Skills, Women Entrepreneurship.