International Scientific Journal of Engineering and Management

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ISSN: 2583-6129

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A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS FURNITURE PRODUCTS

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A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS FURNITURE PRODUCTS

Ms.M. Subha Meena1, Mrs. Shireen Fathima. S2

  1. II MBA Student, Panimalar Engineering College,
  2. Assistant Professor, Department of MBA, Panimalar Engineering College,

ABSTRACT

This study aims to investigate consumer buying behaviour towards Furniture products Private Limited. The research focuses on understanding the factors that influence consumers in purchasing furniture, including psychological, personal, and social factors. Additionally, the study seeks to assess post-purchase behaviour, including satisfaction level, repurchase intention, and word-of-mouth recommendations. Furthermore, the research aims to develop recommendations for continuously updating furniture designs to cater to different customer preferences. Primary data for this study will be collected using a questionnaire with a sample size of 160, gathered through simple random sampling. The statistical tools employed for data analysis include the Mann-Whitney U test, Kruskal-Wallis H test, and Spearman's correlation. The findings of this study are expected to provide valuable insights for Furniture products Private Limited to understand and effectively respond to consumer preferences and behaviour in the furniture market.

Keywords: Furniture products, Buying behaviour, Factors influencing, Post purchase behaviour.


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