A Study on Consumer Perceptions Towards SMB Flour Products

Mr. L. Ivan Kenny Raj
Assistant Professor
Mepco School of Management Studies
Sivakasi
Email: ivankennyraj@mepcoeng.ac.in
harshini.narmatha.01@gmail.com

ABSTRACT:SMB Flour Products have emerged as a popular choice in the flour market, offering appealing texture profiles and meeting consumer demands for quality and authenticity. This study explores the key factors influencing consumer preferences for SMB Flour Products, focusing on texture, aroma, flour authenticity, price sensitivity, product availability, and brand trustworthiness. This paper mainly focuses on how demographic variables such as age, education, designation, income, and location influence attitudes and purchasing behaviors. The collection of primary data for the present study was conducted among 200 respondents using a structured questionnaire, in addition to secondary data. Simple percentage methods, Chi-square tests, and Likert scale analyses were used for analysis.Key words: SMB Flour Products, Consumer Preference, Texture, Aroma, Flour Authenticity, Price Sensitivity, Packaging, Ethical Consumption.