A STUDY ON CUSTOMER BRAND LOYALTY TOWARDS TWO WHEELER
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A STUDY ON CUSTOMER BRAND LOYALTY TOWARDS TWO WHEELER
- Deepalakshmi.S1 Dr. N. VENKATESWARAN B.E, M.B.A., Ph.D.,2
- II MBA Student, Panimalar Engineering College.
- . Assistant Professor, Department of Master of Business Administration, Panimalar Engineering College.
ABSTRACT:
The study explores customer brand loyalty in two-wheeler showrooms in Anna Nagar, focusing on factors like product quality, brand image, and customer satisfaction. The findings aim to improve brand loyalty strategies and foster long-term customer relationships. The research uses percentage analysis, Mann-Whitney U test, and Spearman correlation analysis to understand trends and relationships. Honda's focus should be on product quality, service excellence, diverse marketing strategies, and word-of-mouth marketing to strengthen its position in the two-wheeler market.
Keywords:
Brand, loyalty, Honda, customer, factors, quality, product ,employed ,loyal customers ,marketing, competitors, business, product, defending.
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