A Study on Customer Level Predictive Modeling for Accounts Receivable to Reduce Intervention Actions
A Study on Customer Level Predictive Modeling for Accounts Receivable to Reduce Intervention Actions
Dr. J Sofia Vincent1, Vidhya L 2
1Dr. J Sofia Vincent Assistant Professor Dept. Of Management Studies, Panimalar Engineering
College, Chennai 600123
2 Vidhya L, Student Dept. Of Management Studies, Panimalar Engineering College,
Chennai 600123
ABSTRACT:The Indian cement industry is a core sector supporting infrastructure, housing, and industrial development. Among the leading players, UltraTech Cement Limited has emerged as the largest cement manufacturer in India with extensive production capacity and distribution reach. This study analyzes the market share, customer perception, brand preference, and competitive positioning of UltraTech Cement in comparison with key competitors such as ACC Limited, Ambuja Cements Limited, and Shree Cement Limited.
A descriptive research design was adopted using primary data collected from 63 respondents through structured questionnaires. Percentage analysis and graphical interpretation were used to analyze the data. Findings indicate strong brand loyalty, high satisfaction levels, superior availability, and dominant market presence of UltraTech Cement. However, pricing perception and rural penetration present areas for improvement. The study concludes that strategic focus on customer engagement, sustainability, and distribution efficiency can further strengthen UltraTech’s market leadership.
Keywords: Market Share, Cement Industry, Brand Preference, Customer Perception, UltraTech Cement, Competitive Analysis