A STUDY ON CUSTOMER SATISFACTION AND THEIR BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO ULTRATECH CEMENT LIMITED
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A STUDY ON CUSTOMER SATISFACTION AND THEIR BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO ULTRATECH CEMENT LIMITED
Ananya Shrivastava Dr. Sumita Dave
(Student) (Dy. Pro Vice Chancellor)
Amity University, Raipur, (C.G) Amity University, Raipur, (C.G)
ABSTRACT
This project report examines the complex relationship between customer satisfaction and purchasing behavior in the context of UltraTech Cement. The main objective is to explain the influence of customer satisfaction and purchasing behavior on the decision-making process for the purchase of cement products. Carefully researched, the report combines a comprehensive literature review, key research findings, and alternative perspectives to provide a comprehensive understanding of these dynamic interactions. By summarizing key findings and providing detailed insights, the report provides valuable insights to increase customer satisfaction and understanding of the buying journey. It not only analyzes the existing literature, but also brings new knowledge and empirical evidence to the discourse. The results gathered from this study will serve as a roadmap for UltraTech Cement stakeholders and provide actionable strategies to increase customer satisfaction and optimize the shopping experience. Finally, this report is a valuable resource for industry professionals, researchers, and decision makers seeking to improve their understanding of consumer behavior in the cement industry. A holistic approach based on empirical evidence provides useful information to inform strategic decisions and drive sustainable growth in the competitive environment of the cement industry.
Keywords: Customer satisfaction, Buying behaviour, Ultratech cement
