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A Study on Customer Satisfaction of Electric Scooters with Special Reference to Women Customers in Urban Areas

Authors:

MARY ABRAHAM, K. SELVARAJ

Abstract: India is a land of traditions and customs. These customs and traditions loaded society have a strong control over women and their living conditions. For a long time, women were forced to be at home and restricted to lead a home maker life by assisting family members and rising the children. Thanks to the reformers and education activists along with government initiatives more women started going to schools, colleges and work. Finally modern cities have record number of women going to work. These working women as well as the home makers depend more on the personal transportation rather than the public or group transportation options. As the Women started depending on the two wheelers for their personal as well as official purposes, there is huge rise in demand and consumption of the petrol two wheelers. This has led to a huge pollution addition to the existing air pollution and sound pollution. The innovation of electric scooters has helped a lot to women customers with its easy-to-handle comfort and non-dependence on traditional fuel have really attracted women customers. But there has to be some more knowledge, and advancement is due to make the electric scooters a great reliable two-wheeler for women. The researcher wants to throw light on the factors that influence the satisfaction of women two-wheeler users and also lapses in the electric two wheelers which are remaining as a hurdle for its progress in Indian two-wheeler market.

Key Words: Electric Scooters, women customers, Air Pollution, Demand, Consumption