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A STUDY ON CUSTOMER’S PERPECTION TOWARDS ONLINE BANKING

Author:

Vanshika Godhwani

BBA Candidate, Amity Business School, Amity University, Chhattisgarh, India

Abstract:

Online banking has revolutionized the way customers interact with financial services. This study aims to explore customer perceptions, satisfaction, and usage patterns associated with online banking among banking customers in Raipur, India. Based on primary data collected through a structured questionnaire from 98 respondents, the study identifies key motivators and barriers to online banking adoption. Key findings indicate a high rate of satisfaction and daily usage, driven by factors such as convenience, time-saving, and accessibility. However, concerns like technical issues and security fears continue to impede universal acceptance. The research employs descriptive and factor analysis to draw conclusions and offer suggestions for enhanced digital banking experiences.