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A STUDY ON DEVLOPMENT OF M-COMMERCE SECURITY FRAMEWORK OF CUSTOMER

Aman Choudhury¹, Dr. Neelima Singh Thakur²

¹Student, Amity Business School, Amity University Chhattisgarh, India

²Assistant Professor, Amity Business School, Amity University Chhattisgarh, India

Abstract - The evolution of digital technology has led to a dramatic rise in mobile commerce (M-commerce), enabling users to conduct financial and commercial transactions seamlessly through mobile devices. While M-commerce offers unmatched convenience and accessibility, it also introduces a spectrum of security threats including data breaches, unauthorized access, identity theft, and lack of user trust. These risks underscore the urgent need for a secure and user-centric framework that safeguards customer data and fosters confidence in mobile transactions.

This research paper aims to explore, analyze, and propose a comprehensive M-commerce security framework tailored specifically to customer requirements. The study investigates the core components of M-commerce security—such as authentication mechanisms, secure communication protocols, encryption practices, and user data privacy—and emphasizes the integration of these elements into a multi-layered framework. The research employs a quantitative methodology, using structured questionnaires to gather data from a sample of 44 respondents. The analysis reveals key factors affecting consumer behavior, perceptions about mobile security, preferred payment methods, and trust-related issues.

The proposed framework not only addresses technical vulnerabilities but also focuses on enhancing user awareness, supporting secure app development practices, and implementing regular updates and security assessments. By incorporating both preventive and detective controls, the framework ensures protection of data integrity, confidentiality, and system availability.

This study offers valuable insights for businesses, developers, and policymakers seeking to strengthen the digital commerce environment. It contributes to the academic discourse on cybersecurity in mobile platforms and serves as a foundational reference for future innovations in secure mobile commerce ecosystems.

Keywords: M-Commerce, Mobile Security, Data Privacy, Authentication, User Trust, Digital Transactions, India