A Study on Digital Gold Investment Behaviour of Salaried Employees in Bangalore – With Reference to the Volatility of Gold Price

Shruti ¹, Prof. Rinku Mathew Modoor²

1 MBA Student, Department of Management Studies, Surana College (Autonomous), Bengaluru, Karnataka, India
2 Assistant Professor, Department of Management Studies, Surana College (Autonomous), Bengaluru, Karnataka, India

Abstract

Digital Gold investment and gold price volatility significantly influence the investment behaviour of salaried employees. This study examines the investment behaviour of salaried employees in Bangalore towards Digital Gold by analysing the influence of gold price volatility on their investment decisions. In the rapidly evolving digital financial environment, understanding investors' preferences and the factors influencing their investment decisions is essential for promoting informed investment practices.

The research aims to examine the investment behaviour of salaried employees towards Digital Gold and analyse the influence of demographic factors such as age and income on their investment decisions. It also seeks to identify the impact of gold price volatility on Digital Gold investment behaviour. A descriptive research design is adopted, and data is collected through structured questionnaires. The study considers various factors related to investment preferences, demographic characteristics, and gold price fluctuations to understand their relationship with Digital Gold investment behaviour.

This research provides a structured approach to understanding the investment behaviour of salaried employees and emphasizes the importance of gold price volatility in Digital Gold investment decision-making.

Keywords: Digital Gold, Investment Behaviour, Salaried Employees, Gold Price Volatility, Investment Decision.