A Study on Emerging Cryptocurrency Investment Trends in India

Varshitha C.N*1, Dr. Leela M H*2

*1 Student, School Of Commerce and Management, Dr. Ambedkar Institute of Technology,

Visvesvaraya Technological University, India.

*2 Assistant Professor, School Of Commerce and Management, Dr. Ambedkar Institute of Technology, Visvesvaraya Technological University, India.

ABSTRACT

The rise of cryptocurrency has transformed the way individuals perceive and participate in investment activities. As digital assets continue to gain global recognition, major digital assets, including Bitcoin, Ethereum, Ripple (XRP), and Tether, have gained significant interest among investors seeking alternative avenues for wealth creation. The growing adoption of blockchain technology, expansion of digital financial services, and increasing accessibility of cryptocurrency trading platforms have contributed to the rising popularity of crypto investments in India.

The present study explores the emerging cryptocurrency investment trends in India through the analysis of secondary information collected from scholarly articles, industry reports, government documents, and other credible sources. The research focuses on important areas including cryptocurrency adoption, market growth, investor demographics, regulatory developments, and investment behaviour. The findings indicate that investments in cryptocurrencies have experienced notable growth in India, particularly among younger investors, despite challenges related to market volatility and regulatory uncertainty. The study concludes that digital assets are gradually becoming an important part of the Indian investment environment and may continue to influence future investment patterns.

Keywords:, Digital Assets, Investment Trends, Blockchain Technology, Investor Behaviour.