A STUDY ON EMPLOYEE ENGAGEMENT AND RETENTION STRATEGY ON PVM DESIGNS, TIRUPPUR.

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A STUDY ON EMPLOYEE ENGAGEMENT AND RETENTION STRATEGY ON PVM DESIGNS, TIRUPPUR.

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A STUDY ON EMPLOYEE ENGAGEMENT AND RETENTION STRATEGY ON PVM DESIGNS, TIRUPPUR

Dr.K.PARTHIBAN1, K.AHAMMED BASITH2

1Associate professor, Department of Management Studies, Nandha Engineering College(Autonomous), Erode, Tamilnadu, India

2Second MBA, Department of Management Studies, Nandha Engineering College(Autonomous), Erode, Tamilnadu, India

ABSTRACT

This study uses a mixed-methods approach to investigate the factors affecting employee engagement and retention in PVM designs. It focuses on job satisfaction, career development opportunities, workplace culture, and communication channels. The research highlights issues specific to the textile printing industry, such as chemical exposure and repetitive work, and the importance of technology in influencing worker dynamics. The findings provide practical recommendations forenhancing employee engagement and retention in the textile printing sector.

Keywords: work culture, retention, employee engagement, printing, textile.

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