A Study on Evaluating the Efficiency of Fomo Tiggers in Meta Ad Campaigns. Impact of Fear of Missing out Techniques in Meta Ads on Customer Response

Dr. J Sofia Vincent1, Varshini S2
1Dr. J Sofia Vincent Assistant Professor Dept. Of Management Studies, Panimalar Engineering College, Chennai 600123

2Varshini S, Student Dept. Of Management Studies, Panimalar Engineering College, Chennai 600123

ABSTRACT:In this study the Fear of Missing Out, a psychological phenomenon, has become increasingly significant in both social media and consumer response. the impact of Fear of Missing Out (FOMO) techniques used in Meta advertisements on customer response. With the increasing use of social media platforms such as Facebook and Instagram for marketing, advertisers often apply psychological triggers like scarcity, urgency, limited-time offers, and social proof to influence consumer behavior. The main objective of this study is to analyze how these FOMO-based strategies affect customer engagement, attention, and purchase intention. A quantitative research approach was adopted, where data was collected through a structured questionnaire from social media users. The collected data was analyzed using statistical tools to understand the relationship between FOMO techniques and customer response. The findings reveal that FOMO techniques have a significant positive impact on attracting customer attention.KEY WORDS: Fear of missing out, Meta ads, Scarcity, Urgency