A Study on Factors Influencing Public Preference Towards Logistics Service Providers with Special Reference to Mg Logistics

R. Javi Prabha

MBA NET, Assistant Professor, School of Management, Dhanalakshmi Srinivasan University, Tiruchirappalli, Tamil Nadu-621112.

Mail: javiprabhar.som@dsuniversity.ac.in

S.Sudhagar (11724500104)

II MBA, Dhanalakshmi Srinivasan University, Tiruchirappalli, Tamil Nadu-621112.

ABSTRACT:This study examines the factors influencing public preference towards logistics service providers with special reference to MG Logistics. In the rapidly growing logistics sector, customer preference plays a vital role in determining the success and competitiveness of service providers. The research focuses on identifying the key factors that affect customers’ choice, including service reliability, delivery timeliness, pricing, safety of goods, responsiveness, and company reputation. Primary data was collected from the public using a structured questionnaire to understand their perceptions and expectations regarding logistics services. The study analyses how these factors influence customer satisfaction and their preference for a particular logistics provider. The findings help to identify the strengths and areas for improvement in logistics services offered by MG Logistics. The research also provides useful insights and recommendations for improving service quality, enhancing customer trust, and strengthening competitive advantage. Overall, the study contributes to a better understanding of customer expectations in the logistics service industry.

KEYWORDS: Logistics Services, Customer Preference, Service Quality, Delivery Timeliness, Pricing Strategy, Customer Satisfaction, Reliability, Public Perception, Logistics Industry.