A Study on Financial Forecasting and Analytics

Ms. R. Javiprabha

MBA, NET, Assistant Professor, School of Management, Dhanalakshmi Srinivasan University, Trichy, Tamilnadu - 621112

Email :  javiprabha.som@dsuniversity.ac.in

Mr. D. Subhash- 11724500103

MBA,School of Management, Dhanalakshmi Srinivasan University,Trichy, Tamilnadu - 621112

Abstract:Financial forecasting and analytics have emerged as indispensable tools in modern business environments characterized by uncertainty, volatility, and rapid technological advancement. This study explores the role of financial forecasting techniques and analytical tools in enhancing organizational decision-making and financial performance. The research integrates quantitative forecasting models such as time-series analysis, regression models, and variance analysis with advanced analytics to provide actionable insights. A structured empirical framework is developed to evaluate the relationship between forecasting accuracy and financial outcomes. Statistical techniques including hypothesis testing, regression, and ANOVA are employed to validate the proposed model. The findings suggest that organizations utilizing advanced financial analytics demonstrate significantly improved accuracy in forecasting and enhanced financial stability. The study contributes to both academic literature and practical application by offering a comprehensive framework for integrating analytics into financial planning processes.

Keywords:Financial Forecasting, Financial Analytics, Regression Analysis, ANOVA, Predictive Modeling, Decision-Making, Time Series Analysis, Business Intelligence