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A STUDY ON FINANCIAL LITERACY AMONG INDIAN YOUTH

A STUDY ON FINANCIAL LITERACY AMONG INDIAN YOUTH

Anish Kumar Bcom, Final Year Student, Amity Business School,

Amity University Chhattisgarh, Raipur, India

Dr. Shivani Guru Professor, Amity Business School,

Amity University Chhattisgarh, Raipur, India

Abstract

This study investigates the current state of financial literacy among Indian youth, focusing on how socio-economic and demographic factors such as age, gender, education, and employment status influence financial knowledge, behavior, and attitudes. Drawing upon structured questionnaire responses, the paper highlights key patterns and perceptions of financial literacy across a sample population. The findings indicate varied understanding and practice of financial management, with clear gaps in formal financial education. Recommendations emphasize structured educational programs, digital engagement, and inclusive strategies tailored to the needs of Indian youth. This study reinforces the importance of early financial education to support better decision-making and long-term financial well-being.