A STUDY ON GAMIFICATION – A TOOL TO INCREASE EMPLOYEE ENGAGEMENT AND PRODUCTIVITY
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A STUDY ON GAMIFICATION – A TOOL TO INCREASE EMPLOYEE ENGAGEMENT AND PRODUCTIVITY
Dr. A. SINDHIYA REBACCA1 R. NITHYA2
1Assistant Professor, MBA Department, Panimalar Engineering College, Chennai, Tamil Nadu.
2Students, MBA Department, Panimalar Engineering College, Chennai, Tamil Nadu.
Abstract: A study on gamification-a tool to increase employee engagement and productivity, was carried out in a manufacturing company. With a sample size of 220 participants, this study investigates the effects of gamification as a strategic tool to improve worker productivity and engagement with 500 employees. This study aims to assess the effectiveness of gamified approaches in creating a more motivated and productive workforce through a thorough review of gamification strategies and their application in the workplace. This study aims to offer important insights into the possible advantages of using gamification strategies into organizational culture by looking at important indicators.
Key words: Gamification, Employee engagement, Productivity, Gamified strategies.
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