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A STUDY ON INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE MOTIVATION AND JOB PERFORMANCE IN NBFCs.

Dr. M. BEULAH VIJI CHRISTIANA M.A., M.B.A., M.Phil., Ph.D Professor Department of Master of Business Administration Panimalar Engineering College.

Mr.SHAKTHIVEL R,Student,Department of Master of  Business Administration Panimalar Engineering College.

ABSTRACT

This research delves into the intricate interplay between organizational culture and employee motivation and job performance, focusing on key objectives. Firstly, it investigates how incentive and recognition programs can inspire workers and enhance productivity. Secondly, it explores how cultural disparities impact an organization's ability to motivate its workforce effectively. Thirdly, it analyzes how hierarchies and organizational structures influence employee motivation and output. Lastly, it evaluates the effects of organizational learning and employee autonomy on worker engagement and productivity. Utilizing the survey method, data was collected from a population of 270 individuals, narrowed down to a sample size of 160 using De Morgan’s table. Non-parametric tests such as Correlation Analysis, Kruskal Wallis H-test, and Mann Whitney U-test were employed to analyze the data, yielding robust findings regarding the influence of organizational culture on worker motivation and performance. In conclusion, this study underscores the critical role of organizational culture in shaping employee engagement and productivity, providing valuable insights for optimizing corporate culture across diverse contexts and fostering sustained success in today's dynamic workplaces.