A Study on Investor Behaviour Towards Stock Market Investments with Reference to Mirae Asset Sharekhan
A Study on Investor Behaviour Towards Stock Market Investments with Reference to Mirae Asset Sharekhan
1. ENDRESHAM NIKHITHA (24UJ1E0021) Student of 2nd Year MBA,
Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
2. Dr SNJ Radhika, Associate Professor Dept of MBA,
Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
Abstract
Investor behaviour plays a vital role in determining investment decisions and stock market participation. This study examines investor behaviour towards stock market investments with reference to Mirae Asset Sharekhan by analysing investor awareness, risk perception, investment objectives, financial literacy, market information, and brokerage support. The research is based on primary and secondary data collected from 100 investors through a structured questionnaire. The findings indicate that financial literacy, market knowledge, research support, and brokerage services significantly influence investment decisions. The study concludes that informed investors with higher financial awareness are more likely to achieve long-term financial goals and make rational investment decisions.
Keywords: Investor Behaviour, Stock Market, Mirae Asset Sharekhan, Financial Literacy, Risk Perception