A STUDY ON INVESTORS PERCEPTION TOWARDS ONLINE TRADING

Authors:

Mr. Rohith K G1, Dr. D. Chitra2

Mr. Rohith K.G, Master of Business Administration & Panimalar Engineering College, Chennai-600123

Dr. D. Chitra, Professor, Master of Business Administration & Panimalar Engineering College, Chennai-600123

Abstract

This study explores investors perception towards online trading with reference to Wealth management, The research aims to understand the key factors that drive investor preferences, satisfaction levels, and risk management behavior in the context of digital trading platforms. A descriptive research design was adopted, with primary data collected from 160 respondents using structured questionnaires. The findings reveal that most investors are the age group between 35-45 Years. The study uses non-parametric tools to analyze the data and identify significant relationships. The study provides meaningful insights for stock broking firms, and regulators to enhance user experience, promote investor education, and strengthen the safety and reliability of online trading systems in India.

Key words: Investors Perception, Online Trading, Digital Trading Platforms, Risk Management, Investor Satisfaction, Wealth management.