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A STUDY ON INVESTOR’S PERSPECTIVE TOWARDS EXCHANGE TRADED FUNDS

SATHVIK VH, SAMARTH M, BASAVESH S

Under the Guidance of DR. PARUL TANDAN, Associate Professor

Post Graduate Diploma in Management (PGDM)

DAYANANDA SAGAR BUSINESS SCHOOL BANGALORE-560078

1.1                               INTRODUCTION
The financial landscape has changed dramatically over the last few decades, with stock brokerage firms playing a critical role in facilitating investment and trading activities. Stock brokers act as go-betweens for investors and the securities markets, facilitating the purchase and sale of financial instruments such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs). These entities have played an important role in democratising access to financial markets by providing individual and institutional investors with the tools and platforms they need to manage and grow their wealth.

Historical Context
Stock broking has a long history dating back to the 17th century, with the establishment of the Amsterdam Stock Exchange in 1602 being widely regarded as one of the first examples of organised securities trading. Over the centuries, stock exchanges spread around the world, resulting in the formation of various stock brokerage firms. Initially, these firms used physical exchanges where brokers met to trade securities on behalf of their clients. The New York Stock Exchange (NYSE), established in 1792, is an excellent example of such an institution, with the iconic image of traders shouting and signalling bids and offers becoming synonymous with stock trading.