A Study on Marketing Strategies of Flipkart and their Effect on Consumers

Rounak Choudhary, BBA 6^th Semester, Amity Business School, Amity University, Chhattisgarh

Dr Apoorwa Mishra, Faculty Guide, Amity University, Chhattisgarh

Abstract

This research paper delves into the marketing strategies employed by Flipkart, one of India's leading e-commerce platforms, and examines their impact on consumer behavior. By analyzing various campaigns, technological integrations, and promotional tactics, the study aims to understand how Flipkart's marketing efforts influence purchasing decisions, brand perception, and customer loyalty.