A STUDY ON MEASURING DIGITAL MARKETING STRATEGIES ADOPTED AT ARKIE ATELIER DESIGN INDIA PRIVATE LIMITED
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A STUDY ON MEASURING DIGITAL MARKETING STRATEGIES ADOPTED AT ARKIE ATELIER DESIGN INDIA PRIVATE LIMITED
Dr. N. Venkateswaran1, V. Nithya Shree2
Department of Management studies, Panimalar Engineering College
ABSTRACT
The study examines Arkie Atelier Design India Private Limited's digital marketing strategies, focusing on content marketing, social media engagement, SEO, and email marketing campaigns. The mixed-method approach involved interviews with key marketing personnel and analyzing metrics like website traffic and conversions rates. The research found that content marketing and SEO practices increased brand awareness and customer interaction. However, areas for improvement were identified, such as optimizing email marketing campaigns and enhancing website user experience. The study offers insights for companies seeking to improve their digital presence and customer engagement.
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