International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
ISSN: 2583-6129

Impact Factor: 6.674

A STUDY ON MEASURING RAPIDLY CHANGING VIEWER’S PERCEPTION IN TV INDUSTRY

  • Version
  • Download 20
  • File Size 1.16 MB
  • File Count 1
  • Create Date 22 May 2024
  • Last Updated 22 May 2024

A STUDY ON MEASURING RAPIDLY CHANGING VIEWER’S PERCEPTION IN TV INDUSTRY

  1. MONICA SAINY, BHUMIKA DAYAMA

Amity University Chhattisgarh, India

Abstract                                                                                                                

This study conducts a comprehensive investigation of the dynamic domain of television viewer preferences, highlighting the swift changes noted in audience decisions and actions. Given the number of available viewing alternatives and technical developments, it is critical for all parties involved in the TV industry to comprehend these changes. This research uses a combination of qualitative, quantitative and binary analysis to examine key factors that influence viewer choices, such as socio demographic characteristics, streaming services, platforms for viewing, and types of material. By utilizing strong analytical techniques, the research seeks to uncover practical understandings of the fundamental forces behind these changing habits. The results are expected to provide content producers, broadcasters, and marketers with essential insight that will enable them to better match their strategies with the constantly shifting preferences of today's diverse audience.

Keywords: Media, TV Viewership, Social Media, Media Consumption, Future of TV industry


Download

! Без рубрики

test

test test
Read More
Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics.research...
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More