A Study on Role of Social Media in Modern Recruitment – A Review on Benchmark one
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A Study on Role of Social Media in Modern Recruitment – A Review on Benchmark one
AUTHOR:
GUNJAN THARANI1 DR.RISHI KANT 2 student of Amity Business School, Amity University, Chhattisgarh, India 2 Assistant Professor, Amity Business School, Amity University, Chhattisgarh, India
ABSTRACT
Organizations ability to attract and retain top talent is directly impacted by their recruitment efforts, making it a crucial function. The evolution of recruitment practices is examined in this dissertation, with particular attention paid to the incorporation of digital technologies and the move toward data-driven decision-making. Modern approaches that make use of social media, job portals, and sophisticated applicant tracking systems are either supplementing or replacing traditional methods in increasing numbers. The study looks at how effective these contemporary methods are, evaluating how they affect candidate quality, candidate efficiency, and overall organizational performance. Important issues like preserving data privacy, guaranteeing diversity and inclusivity, and handling the large number of applications are also covered.
This research offers recommendations for improving the hiring process in a competitive job market, highlights best practices, and offers insights into current trends and future directions in recruitment through a thorough literature review and empirical analysis.
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