International Scientific Journal of Engineering and Management

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ISSN: 2583-6129

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A STUDY ON SALES FORCE INCENTIVES IN ACHIEVING SALES TARGET WITH REFERENCE TO ARA TRADERS

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A STUDY ON SALES FORCE INCENTIVES IN ACHIEVING SALES TARGET WITH REFERENCE TO ARA TRADERS


Dr. P. SHALINI 1  KIRTHIKAA. R2

1Assistant Professor Dept.Of Management Studies Panimalar Engineering College, Chennai, Tamilnadu.

2Student Dept.Of Management Studies, Panimalar Engineering College, Chennai, Tamailnadu

Abstract: In the study on sales force incentives in achieving sales target with reference to ARA Traders, it was found that there is a critical relationship between sales force incentive structures and the attainment of sales targets within the organizations. Through a multi-dimensional analysis, encompassing factors such as motivation, engagement, and target setting, the research aims to uncover the nuanced effects of different incentive structures on sales team behaviour and outcomes. Drawing upon internal data and industry benchmarks, the study offers a comparative analysis to identify best practices and areas for improvement in incentive design.    

Key words: sales force incentives, sales target, sales objectives and market dynamics.


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