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A STUDY ON THE EFFECTIVENESS OF BATCH TRAINING TOWARDS THE PERFORMANCE OF CUSTOMER RELATIONSHIP OFFICERS WITH REFERENCE TO BANK BAZAAR

By

DEEPAK KUMAR R G

REG. NO. 211422631017

Of

PANIMALAR ENGINEERING COLLEGE

ABSTRACT

This study delves into the effectiveness of batch training programs designed for customer relationship officers (CROs) with the overarching goal of refining their performance and elevating customer satisfaction levels. Employing a methodical research framework encompassing a thorough literature review, meticulously crafted research design, systematic implementation, and rigorous data analysis, we scrutinize the repercussions of batch training on the proficiency, productivity, and interpersonal engagements of CROs. To ascertain the efficacy of batch training, a control group is included, facilitating a comparative analysis between batch-trained CROs and their non-trained counterparts. By intertwining quantitative assessment of performance metrics with qualitative exploration of participant feedback, this study paints a comprehensive picture of the impact of batch training on CROs. The insights gleaned from this study furnish organizations with invaluable guidance in refining their training paradigms, thereby fostering heightened CRO performance to align with the evolving demands of the customer landscape.

As businesses increasingly prioritize customer satisfaction and loyalty, effective training of employees in customer relationship management (CRM) becomes paramount. The research investigates whether batch training, characterized by grouping employees for training sessions, enhances their ability to manage and improve customer relationships compared to other training methods. Through a mixed-methods approach, data was collected from employees undergoing batch training and assessed against key performance metrics including customer satisfaction, loyalty, and retention. Results indicate that batch training positively influences customer relationship performance, suggesting its potential as an effective training method in CRM initiatives. The study contributes to the understanding of optimal training approaches for fostering strong customer relationships and offers practical insights for businesses seeking to enhance their customer-centric strategies.