A STUDY ON THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON CONSUMERS’ UNDERSTANDING OF EV FEATURES AND BENEFITS AND ITS IMPACT ON PURCHASE INTENTION
A STUDY ON THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON CONSUMERS’ UNDERSTANDING OF EV FEATURES AND BENEFITS AND ITS IMPACT ON PURCHASE INTENTION
Authors:
Mr. JASVANTHRAJ D, Student IInd MBA, Nehru Institute of Technology Coimbatore, Tamil Nadu.
E-mail: jasvanthraj2003@gmail.com Ph. No: 7548895709.
Mr. THIRUMOORTHI B, Assistant Professor (SG), Department of Management Studies, Nehru Institute of Technology, Coimbatore, Tamil Nadu.
E-mail: nitthirumoorthi.b@nehrucolleges.com Ph. No: 9597908036
ABSTRACT
Electric vehicles (EVs) have gained significant importance as a sustainable alternative to conventional fuel-based vehicles due to growing environmental concerns, increasing fuel prices, and government initiatives promoting green transportation. However, despite their advantages, many consumers still lack adequate knowledge and understanding of EV features such as battery performance, charging infrastructure, and long-term cost benefits. This lack of awareness acts as a major barrier to the adoption of electric vehicles.
At the same time, artificial intelligence (AI) has emerged as a powerful tool in transforming the way consumers access information and make purchasing decisions. AI technologies such as chatbots, recommendation systems, and personalized digital advertisements help simplify complex product information and provide customized insights to consumers. These tools enhance consumer understanding by delivering relevant, accurate, and easily accessible information about electric vehicles.
KEYWORDS:
Artificial Intelligence, Electric Vehicles, Consumer Awareness, Purchase Intention, Digital Marketing, Consumer Behavior, Sustainability, Environmental Concern, EV Adoption, Technology Adoption