International Scientific Journal of Engineering and Management

An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata
The journal follows the UGC Guidelines and is evaluated for inclusion in the Web of Science
ISSN: 2583-6129

Impact Factor: 7.839

A Study on the Purchase Intention of Youngsters through E-commerce Platforms

  • Version
  • Download 3
  • File Size 263.59 KB
  • File Count 1
  • Create Date 7 June 2025
  • Last Updated 7 June 2025

A Study on the Purchase Intention of Youngsters through E-commerce Platforms

 

Author- Preeti Gawalani

Course- BCOM(H),6th Semester

Affilation- Amity Buisness School , Amity University, Chattisgarh

E-mail- pgawlani9@gmail.com

Guided by- Ms. Pratiksha Mishra

ABSTRACT: This research delves into how young consumers in India are changing their purchasing intentions on e-commerce platforms. Targeting the 18–25 age group, the study looks at key factors that influence their choices, including convenience, digital marketing, price sensitivity, social media impact, trust, and how user-friendly the platforms are. By gathering primary data from 20 respondents through structured questionnaires and backing it up with literature reviews, the findings highlight that ease of use, the influence of peers and social media personalities, and value-for-money are the main drivers of youth behavior in e-commerce. The study emphasizes the need for digital marketers and e-commerce platforms to embrace strategies that resonate with the evolving digital lifestyles and emotional needs of young consumers.

Keywords: E-commerce, Youth Consumer Behavior, Purchase Intention, Social Media Marketing, Digital Influence, Online Shopping, India


Download

Author's Blog

What is the difference between a Research Paper and a Review Paper?

A research paper and a review paper are both scholarly documents, but they serve different purposes and have different characteristics....
Read More
Author's Blog

What is DOI?

A Digital Object Identifier (DOI) is a unique alphanumeric string that is used to identify and provide a persistent link...
Read More
Author's Blog

What do you need to do during production of your Research Paper?

During the production of a research paper, the following steps need to be taken: conducting research, organizing and analyzing data,...
Read More
Author's Blog

What are the advantages of publishing a research paper?

Publishing a research paper can have many advantages for researchers, including: Career advancement, professional recognition, opportunities for collaboration, increased visibility,...
Read More
Author's Blog

Ways to Support your Academic Wellbeing which preparing the Research Paper/Article

To support your academic wellbeing while publishing a research paper, it's important to set realistic goals, manage your time effectively,...
Read More
Author's Blog

How to improve your Research Paper writing Skills?

Read extensively: One of the best ways to improve your research paper skills is to read extensively in your field...
Read More
Author's Blog

Is DOI compulsory to publish a research paper in a Journal?

DOI is not strictly required to publish a research paper, but it is highly recommended. Basically, the International Scientific Journal...
Read More
Author's Blog

In what ways does research paper give weight to career development?

Publishing a research paper can give weight to a researcher's career development in several ways, such as: establishing oneself as...
Read More
Author's Blog

How to develop a Research Paper from Scratch

Developing a research paper involves several steps including: choosing a topic, conducting background research, formulating a research question or hypothesis,...
Read More
Author's Blog

How Plagiarism report plays crucial role in Research Paper Publication?

Plagiarism is a major concern in the academic and research community, as it undermines the integrity of the research and...
Read More