A Study on the Role of social Media in Talent Acquisition with a Reference to Opulence Co-Working Pvt Ltd

Dr. Shalini P1, Nikitha C2

1DR. P. Shalini, Assistant Professor, Master Of Business Administration & Panimalar Engineering College, Chennai -600123

2Nikitha C, Student, Master Of Business Administration & Panimalar Engineering College, Chennai -600123

Abstract -: This study examines the role of social media in talent acquisition with reference to Opulence Co-Working Pvt Ltd. The primary objective is to analyse the effectiveness of platforms such as LinkedIn and Naukri.com in sourcing, screening, and selecting candidates. Primary data was collected from 170 respondents using structured questionnaires, ensuring diverse perspectives on recruitment practices. To interpret the findings, statistical tools including Percentage Analysis, Chi-Square Test, Correlation Analysis, Mann–Whitney U Test, Kruskal–Wallis Test, and Weighted Average Method were employed to identify relationships and patterns among variables. The results reveal that social media significantly enhances recruitment efficiency by expanding candidate reach, strengthening employer branding, and reducing both time and cost in the hiring process. However, challenges such as fake profiles, irrelevant applications, increased workload for HR professionals, and concerns regarding candidate quality were also identified. The study concludes that effective implementation, structured recruitment processes, proper verification methods, and continuous monitoring are essential to improve recruitment outcomes and overall hiring efficiency.Key Words: Social Media Recruitment, Talent Acquisition, LinkedIn, Naukri.com, Employer Branding, Recruitment Efficiency, HR Challenges.