A STUDY ON THE STRATEGIC ROLE OF FINANCIAL CONSULTANTS IN M&A DECISION-MAKING: A CASE STUDY OF THE ZOMATO-BLINKIT ACQUISITION
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A STUDY ON THE STRATEGIC ROLE OF FINANCIAL CONSULTANTS IN M&A DECISION-MAKING: A CASE STUDY OF THE ZOMATO-BLINKIT ACQUISITION
Authors:
Mann Seth, Dr. Pratiksha Mishra
Mann Seth, B.Com (Hons.) final year student, Amity Business School, Amity University Chhattisgarh
Dr. Pratiksha Mishra, Assistant Professor, Amity Business School, Amity University Chhattisgarh
ABSTRACT
This research investigates the strategic influence of financial consultants in merger and acquisition (M&A) activities, using Zomato’s acquisition of Blinkit as a focused case study. As one of India’s most notable quick commerce transactions, the deal provides a relevant context for assessing advisory involvement. Employing a qualitative case study approach, the paper analyzes how consultants contributed to key phases of the transaction, including valuation, deal structuring, risk mitigation, and post-acquisition integration. The findings indicate that financial consultants were instrumental in guiding Zomato’s expansion into quick commerce by recommending a stock-based acquisition model and crafting a narrative to address investor concerns. The study adds to existing M&A scholarship by highlighting the increasingly strategic role of consultants in technology-driven acquisitions within emerging markets.
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