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A STUDY ON WORKING CAPITAL MANAGEMENT WITH REFERENCE TO WHEELS INDIA LIMITED

                                  Dr. N.Venkateswaran¹ , A.Varshinee²

¹Master Of Business Administration & Panimalar Engineering College

     ²Master Of Business Administration & Panimalar Engineering College

ABSTRACT

This study delves into the critical aspect of working capital management within Wheels India Limited, aiming to optimize its efficiency and effectiveness. Through an extensive analysis of financial data, including data, including liquidity ratios, cash conversion cycle and operating cycle, this research assesses the current state of working capital management. Additionally qualitative insights are gathered through interviews and surveys with key stakeholders to understand the oraganization’s  current practices and challenges, and opportunities. The study identifies areas for improvement and possess strategic recommendations to enhance working capital management practices, thereby fostering financial stability, liquidity and operational efficiency within an organization. Effective working capital management is crucial for the financial health and sustainability of any organization. Additionally, the role of technology and data analytics in streamlining working capital processes and improving decision-making. By implementing sound working capital management practices, businesses can enhance liquidity, minimize financial risks and maximize profitability in both short and long term. By adopting a strategic approach to working capital management businesses can achieve sustainable growth, strengthen their financial position and capitalize on opportunities for expansion and investment.

Keywords: Working capital Management, Effectiveness, Efficiency, Opportunities, Short-term and Long-term funds.