A STUDY TO DIGITAL FINANCE TO UNDERSTAND THE FEASIBILITY OF USING BHIM UPI APPS

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A STUDY TO DIGITAL FINANCE TO UNDERSTAND THE FEASIBILITY OF USING BHIM UPI APPS

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A STUDY TO DIGITAL FINANCE TO UNDERSTAND THE FEASIBILITY OF USING BHIM UPI APPS

Dr Ravi Mishra, Assistant Professor, Amity University Raipur (C.G.)

Kunal Chatwani, BBA VI Sem, Enrollment No - A80306422198,

Amity University Raipur (C.G.)

Abstract

The rapid growth of digital finance in India has transformed payment systems, making transactions faster and more convenient. Among various digital payment platforms, BHIM UPI (Bharat Interface for Money - Unified Payments Interface) app has gained significant traction as a government-backed initiative to promote cashless payments. This study aims to assess the feasibility and acceptance of BHIM UPI apps among users, focusing on factors such as ease of use, security, accessibility, and transaction efficiency. Through a survey of users across different demographics, the research evaluates the challenges and benefits of adopting BHIM UPI and provides recommendations to enhance its usability and outreach.

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